Selfridges
Huge Oxford Street department store with a famous food hall and fashion floors.
Last updated: 22 October 2026
Photo: Alan Hughes · CC BY-SA 2.0 · Wikimedia
- Type
- Shopping
- Area
- West End
- Opening hours
- Mon–Fri 10:00–22:00, Sat 10:00–21:00, Sun 11:30–18:00
- Price
- Free entry
- Time needed
- 60 min
- Official website
- selfridges.com/GB/en/features/info/stores/london
What to expect
Selfridges was founded by the American retailer Harry Gordon Selfridge, who opened the Oxford Street store in 1909. It was designed by Daniel Burnham, who also designed Marshall Field's in Chicago, and it was one of the first London buildings to use a steel frame. Selfridge wanted shopping to be a pleasure in itself, with soft lighting, music and shoppers treated as guests, and he put the perfume counter at the front of the ground floor.
It is now the second-largest shop in the UK, after Harrods. The entrance is topped with a sculpture by Gilbert Bayes, and the window displays are among the best-known in London. You can walk through fashion floors, beauty halls and the food hall, and the roof has been used for pop-up restaurants and events.
Don't miss
- Gilbert Bayes sculpture above the entrance
- The window displays
- The food hall
- Ground-floor beauty and perfume halls
Tips for your visit
- Weekday mornings are the quietest; Saturdays and the weeks before Christmas are very crowded.
- Allow time to look at the entrance sculpture from across Oxford Street.
- Allow an hour for a stroll through the floors, and more if you eat in the food hall.
Getting there from Trafalgar Square
🚇 15 min by walk / Tube (line Bakerloo: Westminster (walk via Whitehall) → Charing Cross / Piccadilly Circus) · 2.4 km · 29 min walk
Where to eat nearby
No restaurant within a 15-minute walk: eat before or after your visit.
Breakfast nearby
No breakfast spot within a 15-minute walk. Have breakfast near your hotel or in the centre before you go.
Other sights nearby
- The Wallace Collection · Museum · 🚶 0.4 km · 5 min walk
- Liberty London · Shopping · 🚶 1.1 km · 14 min walk
- Madame Tussauds London · Museum · 🚶 1.1 km · 14 min walk
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